The following are notes from Craig Groeschel's closing talk at #GLS19. Use them to help you apply the content you learned at the Summit.
The power of emotions in leadership.
- As a leader, to really move you, you have to connect with your heart not just your head
- The best leaders don’t let emotions interfere with business
- Emotions are not only relevant but the catalyst to change and growth
- The fastest way to change someone's mind is to connect with their heart
Information: Here’s what I want people to know.
Action: Here’s what I want people to do.
- Knowledge alone rarely leads to action
- Knowledge leads to conclusions
- Emotions lead to actions
- Don’t change the message but the method in which we reach people
As leaders, how do we create the emotion that moves people to action?
1. Share Stories Purposefully
- Stories stick, facts fade
- People are processing what you say with one of two processors in their brain
- Emotional Processor: Automatic and unconscious
- Logical Processor: Control, conscious, functions slower and takes more focus
- When you use a story, you connect the heart of emotions to the strength of logic igniting a powerful action
Simon Sinek quote: “People work for a what, but they'll give their lives for a why.”

How do you do this?
Share stories purposefully.
2. Choose Words Deliberately
- The words you choose determine the emotions people feel
- Vision of values help drive culture that should be burned on our hearts not words on a wall
- If your vision doesn't inspire you, if your values don't scare you or move you, they're too dull, small and safe
- The power of words, create emotions around values
3. Show Vulnerability Thoughtfully
- You can do it irresponsibly
- We may impress people with our strength, but we connect through our weakness
- The moment you slow down and open up, you’re engaged on a whole new level
- Your heart bonds and there’s a real power and connection
- Show people what’s in your heart and what you value
- Help people know who you are
- Lead with vision
- Lead with boldness
- Lead with vulnerability
How do we do this? Instruction in Craig’s podcast episode 51 and 53.
- Don’t feel pressured to know it all
- People want to follow a leader who’s than one who’s always right
- What had been stuck and stagnant came back to life
- You’re capable, you’re called, you’re gifted, you’re a masterpiece

Do what leaders do: Step into your calling and embrace your mission.
- Our world needs bold leaders
- Lead with profound humility and cast a vision for a brighter future
- Strive for excellence
- Confront injustice and right wrongs
- Everyone wins when the leader gets better
- Create, inspire, innovate
- Empower people to make a difference in the world.
You are a leader. You have influence.

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