You’re in a planning meeting. Your team is developing a product or service to engage and delight your customers or congregation. Maybe you’re developing an exciting new product line or creating a key church service. You’ve thought of every angle . . . but how do you bring your customer’s voice into the conversation?

In this short video above, Daniel Pink (GLS 2010) describes an innovative technique that the folks at Amazon have developed to make sure the end user is represented in their meetings. The video originated on danpink.com.