Developing, casting, and protecting an organization’s vision is one of the most critical functions of a leader. In this episode, GLN VP of Marketing Whitney Putnam asks President and CEO David Ashcraft to share what he’s learned about vision from his decades of leading. As always, you’ll find David’s insights to be practical, concise, and very clear. We hope you enjoy these tips on how to effectively share vision with your team.
SUMMARY
Developing, casting, and protecting an organization’s vision is one of the most critical functions of a leader. In this episode, GLN VP of Marketing Whitney Putnam asks President and CEO David Ashcraft to share what he’s learned about vision from his decades of leading. As always, you’ll find David’s insights to be practical, concise, and very clear. We hope you enjoy these tips on how to effectively share vision with your team.
IN THIS EPISODE
0:00 Intro
02:30 How did David learn the importance of constantly casting vision?
04:00 The importance of keeping vision simple.
05:00 How would David coach someone to simplify their vision?
07:00 How do you balance clarity on your vision and being open to input from others?
08:30 What does David do personally to get clarity on the vision?
13:30 Outro
LISTEN
Apple Podcasts | Spotify | YouTube
STANDOUTS AND TAKEAWAYS
- Vision just means that you know where you are going and how you will get there.
- If you can’t clearly understand or explain something yourself, you can’t expect other people to be able to communicate it either.
- People will lose interest in hearing your vision if it is longer than 3 or 4 sentences.
- Though the vision can be developed with others, it is the leader’s primary job to protect the vision.
- Having a clear vision actually frees people up to do good work.
- When crafting a vision, in addition to saying, “Here’s where we are going,” the leader also needs to be clear on, “and here’s how we are going to get there.” (Meaning our values and behaviors.)
- For a leader, repeating the vision constantly may feel old, but it is necessary for the organization.
LINKS MENTIONED
- Website: Team365
- Website: Global Leadership Summit 2025
- Website: Global Leadership Network
Related
Ep 222: How Great Leaders Develop People
In this quarterly “Best Of” episode, Whitney Putnam and Eric Case revisit four conversations that create a practical pathway for helping people reach their potential: see them, know them, grow them, and release them. You’ll hear Lori Hermann describe what happens when leaders recognize potential before someone sees it in themselves; Thasunda Brown Duckett explain why knowing the whole person is connected to excellence; David Ashcraft challenge leaders to develop people beyond their own expertise; and Julio Garcia wrestle with what happens when someone you’ve invested in chooses an opportunity elsewhere. Together, these conversations challenge leaders to move beyond good intentions and ask a more practical question: What does the person you’re developing need from you next?
Ep 221: Is Your Team Confused—or Just Unclear?
In this episode, Whitney Putnam talks with Global Leadership Network President and CEO David Ashcraft about a leader’s responsibility to create direction people can understand, remember and act on. David explains why leaders often need to repeat the vision more than they think, why collaboration and candor can sharpen direction, and how unclear communication from senior leaders can unintentionally send teams running in the wrong direction. He also shares a simple practice his teams use to distinguish between processing an idea and actually making a decision.
Ep 220: Earn the Right to Demand Excellence
In this episode, TIAA President and CEO Thasunda Brown Duckett shares practical ways leaders can get closer to their people, uncover perspectives they might otherwise miss, and create a culture where honest feedback and high expectations can coexist. Thasunda explains why leaders need to “get proximate,” how she uses small-group conversations to hear directly from employees throughout the organization, and why asking for the “counter-narrative” can improve decision-making. She also explores how vulnerability creates permission for others to bring more of themselves to work, why job titles shouldn’t limit someone’s contribution, and how leaders can guide people through the uncertainty created by AI.
Leadership That Lasts
Team365 isn’t just a platform. It’s a commitment to grow, lead and live with purpose — every single day. Whether you’re here for content, community or clarity, you’re in the right place. Your leadership matters. Let’s keep going.
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