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April 8, 2026

Ep 203: How Leaders Use Strategy (with David Ashcraft)

Contributor
David Ashcraft
David Ashcraft
President and CEO
|
Global Leadership Network
Whitney Putnam
Whitney Putnam
Vice President of Marketing
|
Global Leadership Network

Strategy can feel intimidating. Maybe it brings up pressure to get it right. Maybe it feels restrictive. Or maybe it’s something you’ve been avoiding because you’re not quite sure where to start. In this episode, Whitney Putnam sits down with GLN President and CEO David Ashcraft to simplify strategy and make it practical. Together, they unpack why strategy matters at every level of leadership—and why waiting for perfect clarity might be the very thing holding you back. If you’ve ever felt stuck trying to “figure it all out” before taking a step forward, this conversation will help you move.

IN THIS EPISODE:

01:33 Why strategy makes people uneasy—and why we still need it

03:53 A simple definition: strategy is how you get where you want to go

04:29 Why vision has to come before strategy

06:10 How leaders build buy-in instead of creating strategy alone

08:16 What unclear leadership does to a team—and why clarity often develops over time

09:56 How perfectionism slows progress and keeps leaders stuck

13:16 Why strong strategy gets better when people contribute early

15:28 The reminder that everyone already has a strategy—even in everyday life

16:09 A practical framework: what needs to be done, who will do it, and when

18:26 Why progress matters: notice the wins as you go

 

WHY THIS CONVERSATION MATTERS:

Many leaders overcomplicate strategy or delay action because they feel pressure to get everything right before they begin. This conversation reframes strategy as something much more practical: knowing where you’re going, identifying the next steps, and moving forward with enough clarity to learn as you go. For leaders trying to create alignment, build momentum, or make better decisions with their teams, this is a useful reminder that progress often comes before precision.

 

KEY TAKEAWAYS:

  • Strategy starts with vision. Before you decide how to move, you need clarity on where you’re trying to go.
  • Leaders do not need perfect clarity to begin. Direction usually becomes clearer as you keep moving and refining.
  • Perfectionism can keep teams from making progress. A plan does not have to be flawless to be useful.
  • Strategy works best when people are involved early. Waiting until something is fully polished often slows improvement and weakens collaboration.
  • A practical strategy answers three questions: what needs to be done, who will do it, and when it needs to happen.
  • Progress builds momentum. Noticing movement along the way helps leaders stay encouraged and keep going.

WHO THIS EPISODE WILL HELP:

  • Leaders who feel stuck because they are waiting for the perfect plan before moving forward.
  • CEOs, executive directors, pastors, and team leaders trying to create clarity and buy-in across an organization.
  • Middle managers translating big-picture vision into team priorities and next steps.
  • Leaders who tend to carry too much alone and need a more collaborative approach to planning.
  • Anyone trying to apply intentional strategy to everyday leadership, work, or life decisions.

STANDOUT IDEAS:

  • Strategy is not just for senior leaders; everyone is already living with some kind of strategy, whether intentional or not.
  • Lack of clarity at the top creates confusion for everyone else.
  • Excellence should not be confused with perfection. Sometimes “good and clear” is what keeps a team moving.
  • Collaboration helps sharpen strategy faster than trying to get everything right in isolation.
  • Small markers of progress matter because they remind leaders they are actually moving toward the goal.

LINKS MENTIONED:

 

LISTEN:
Apple Podcasts | Spotify | YouTube

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