Influence
Conflict Management
Culture
October 7, 2025

Ep 188: David Ashcraft on How to Create, Steer and Correct Culture

Contributor
Whitney Putnam
Whitney Putnam
Vice President of Marketing
|
Global Leadership Network
David Ashcraft
David Ashcraft
President and CEO
|
Global Leadership Network

There are few things more powerful than the culture of an organization. Culture has the power to enhance a leader’s vision, or it can be a powerful roadblock. The good news is that leaders have a strong influence on organizational culture, and in this episode GLN President and CEO David Ashcraft shares what he has learned about why culture matters and a few ways that leaders can begin to establish, maintain or correct their own team cultures.

IN THIS EPISODE:

0:00 Intro

2:10 How David adjusted from the culture of Texas to that of Pennsylvania.  

5:00 How baking cookies built a culture of hospitality.  

9:00 Some ways that David has practically established boundaries of organizational culture.

9:50 What process did David use to learn to establish culture?  

11:30 What actions should a newer leader focus on?  

16:00 What did David observe in GLN culture that he felt needed to shift?  

19:30 The tension between a culture of candor and a culture of safety.  

22:15 Outro

LISTEN

Apple Podcasts | Spotify | YouTube

STANDOUTS AND TAKEAWAYS

  • Culture is partially built by the things you do, repeatedly, and partly by the things you do not do, or say “no” to.
  • The leader’s role is to say what’s important and then model that for the organization.  
  • In 2 ½ to 3 years, an organization will begin to assume the personality of its leader.  
  • At some point, instead of talking about what your culture is, you should just start doing it. (Or, depending on the situation, you should STOP doing it.)  
  • People in an organization are always watching the leader.  

LINKS MENTIONED

Calling
,
Resilience
,
Emotional Intelligence
,
April 29, 2026

Ep 205: Our Favorite Moments, Winter 2026 — Lessons on Resilience, Presence, and Perspective (with Whitney Putnam and Eric Case)

This episode highlights key moments from recent conversations to help you stay grounded in those seasons. You’ll hear insights on perseverance from Walker Hayes, practical wisdom on resilience from David Ashcraft, and a timely reminder from John Maxwell about embracing the season you’re in. Whitney and Eric also share personal leadership challenges and what helped them keep going.

Leading Others
Leading Yourself
Communication
,
Culture
,
Change Management
,
April 22, 2026

Ep 204: Why Culture Is a Leader’s Responsibility (and How to Shape It) with Jenni Catron

In this conversation with GLN President and CEO David Ashcraft, Jenni offers a practical definition of culture, along with clear ways to translate values into everyday behaviors and reinforce them through consistent rhythms.

Leading Organizations
Leading Others
Vision
,
Strategy
,
Execution
,
April 8, 2026

Ep 203: How Leaders Use Strategy (with David Ashcraft)

In this episode, Whitney Putnam sits down with GLN President and CEO David Ashcraft to simplify strategy and make it practical. Together, they unpack why strategy matters at every level of leadership—and why waiting for perfect clarity might be the very thing holding you back.

Leading Yourself
Leading Others

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