Influence
Conflict Management
Culture
October 7, 2025

Ep 188: David Ashcraft on How to Create, Steer and Correct Culture

Contributor
Whitney Putnam
Whitney Putnam
Vice President of Marketing
|
Global Leadership Network
David Ashcraft
David Ashcraft
President and CEO
|
Global Leadership Network

There are few things more powerful than the culture of an organization. Culture has the power to enhance a leader’s vision, or it can be a powerful roadblock. The good news is that leaders have a strong influence on organizational culture, and in this episode GLN President and CEO David Ashcraft shares what he has learned about why culture matters and a few ways that leaders can begin to establish, maintain or correct their own team cultures.

IN THIS EPISODE:

0:00 Intro

2:10 How David adjusted from the culture of Texas to that of Pennsylvania.  

5:00 How baking cookies built a culture of hospitality.  

9:00 Some ways that David has practically established boundaries of organizational culture.

9:50 What process did David use to learn to establish culture?  

11:30 What actions should a newer leader focus on?  

16:00 What did David observe in GLN culture that he felt needed to shift?  

19:30 The tension between a culture of candor and a culture of safety.  

22:15 Outro

LISTEN

Apple Podcasts | Spotify | YouTube

STANDOUTS AND TAKEAWAYS

  • Culture is partially built by the things you do, repeatedly, and partly by the things you do not do, or say “no” to.
  • The leader’s role is to say what’s important and then model that for the organization.  
  • In 2 ½ to 3 years, an organization will begin to assume the personality of its leader.  
  • At some point, instead of talking about what your culture is, you should just start doing it. (Or, depending on the situation, you should STOP doing it.)  
  • People in an organization are always watching the leader.  

LINKS MENTIONED

Supervising People
,
Performance Management
,
Culture
,
June 10, 2026

Ep 210: What Leaders Miss About Motivation, Purpose and Progress

In this episode, GLN President and CEO David Ashcraft talks with Chris McChesney, author of The 4 Disciplines of Execution, about the difference between employee satisfaction and true engagement. Chris explains why people can have what looks like an ideal job and still feel disconnected from the work, while others can serve in demanding environments and remain deeply motivated. The difference often comes down to progress and purpose.

Leading Organizations
Leading Others
Communication
,
Conflict Management
,
Culture
,
June 3, 2026

Ep 209: Communication, Candor and Trust

In this episode, Whitney Putnam and GLN President and CEO David Ashcraft talk about one of the most common leadership challenges: how to communicate with clarity, candor and care when the stakes are high. They unpack a real moment from a recent GLN all-staff meeting, where a public challenge created tension, required follow-up and ultimately helped sharpen strategy. Whitney and David explore why leaders often think they are being clear when others are hearing something different, how trust makes hard conversations possible, and why “keeping short accounts” can prevent tension from becoming toxic.

Leading Organizations
Leading Others
Team Building
,
Conflict Management
,
Leadership Development
,
May 20, 2026

Ep 208: Leading When the Plan Falls Apart with Craig Groeschel

In this episode, David Ashcraft talks with Craig Groeschel, founder and senior pastor of Life.Church, about how leaders can respond when leadership does not go as planned. Craig reflects on failed ideas, organizational pivots, team conflict, and the ongoing discipline of letting go as leadership expands. He also shares how humility, preparation, prayerfulness, candor and trust have shaped the way he leads through uncertainty.

Leading Organizations
Leading Others

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