Jamie Kern Lima

Jamie Kern Lima

Founder

IT Cosmetics

Jamie Kern Lima started IT Cosmetics from her living room and grew the company into the largest luxury makeup brand in the U.S. When she later sold the company to L’Oréal in a billion-dollar deal, Jamie became the first female CEO of a brand in L’Oréal’s 100+ year history. Her love for her customers matched with her remarkable authenticity and belief has led her to be recognized as one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs and Forbes Americas Richest Self-Made Women. She has also received the 2019 Columbia University Medal of Excellence as well as the EY Entrepreneurial Winning Women award, among several others. Featured on Good Morning America, Today, CBS This Morning, CNBC, Nightline and in The New York Times, Oprah Magazine and others, her work and passion to inspire and mentor entrepreneurs, build businesses and give back has become well known around the world. Prior to launching IT Cosmetics, she was an award-winning news anchor. She is also a member of Harvard Women’s Leadership Forum as well as the CBS Board of Overseers. As an active philanthropist, she has donated over $40 million in product and funds to help women face the effects of cancer with confidence. Her #1 Wall Street Journal and New York Times best-selling book, Believe IT: How to Go from Underestimated to Unstoppable released in February 2021, and helps leaders overcome doubt and find courage to lead and live authentically.

Years at GLS 2021

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