Founder / Strategic Advisor
Mitch joined Nielsen in 1997 with leadership roles across all major parts of the business. From 2014-2018 he became CEO, leading a staff of 45,000 employees in 106 countries. During Mitch’s time as CEO at Nielsen, the company was recognized as one of the “Top 40 Companies for Leaders” by Chief Executive magazine, one of the world’s “Most Innovative Companies” by Forbes, a “Top 50” company by Diversity Inc magazine, a “JUST 100” company by JUST Capital, and one of the “Best Run Companies” by the Wall Street Journal. Mitch holds a B.S. in Business Administration from Miami University and completed the Stanford Executive Program at the Stanford Graduate School of Business. He began his career at Procter & Gamble, where he spent 12 years in marketing research and brand management. Mitch has also served on the Board of Directors of the Global Leadership Network since 2015. He also currently serves an advisory board member of Growth Catalyst Partners and is the founder of Second Half Advisors. Mitch served as a member of the board of directors for Monsanto prior to its June 2018 acquisition by Bayer AG. He also served on the Board of Directors for CECP (Chief Executives for Corporate Purpose) from 2015-2018. He was a member of the American Heart Association’s CEO Roundtable from 2014-2018.